Unlocking freedom and opportunity through money, mindset, and community

“The summit is what drives us, but the climb itself is what matters.”

Conrad Anker

We offer a comprehensive holistic coaching service across personal development and career advancement for men and women.
Our vision is that all women are can harness their power of saving and investing, hence we launched Women Can Finance - the platform focusing on financial coaching & guidance on investment ideas with introductions to the right Financial Advisor network.


Alex worked in investment banking for 18 years, starting her career in 2007 at Goldman Sachs. While working in finance, Alex qualified as a personal development coach and has provided her clients with over 1000 hours of coaching.

During this time, Alex realised that to develop personally and professionally, her clients also needed financial freedom. She also noticed that many of her female clients didn’t have the time or resources to manage their finances, consequently creating a lack of financial freedom to progress in their personal life and / or careers. Women Can Finance was born to bridge personal coaching and financial guidance on investment ideas with introductions to the right Financial Advisor network.

As a member of 100 Women in Hedge Funds and Finance, Alex has mentored and coached women across the financial industry. She also supports female refugee charities and is a passionate advocate for women’s empowerment overall. Speaking four languages and raising two children she inspires women and girls with her belief that together, we can change the world.

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Women Can Finance is a holistic platform bridging personal growth and financial empowerment for women who are ready to lead their own lives - because we need every woman with capital taking a seat at the table and making choices for themselves,
their families and communities.

Women Can Finance is a coaching programme to build financial confidence and literacy amongst female clients, so they have the power to choose their future with confidence. Alex supports women in creating full clarity in their financial situation, providing guidance and steering them to saving more, reducing expenses and eventually investing. Alex leans on her financial advisory network when her clients wish further support on investments across pensions, ISA schemes, private investing and understanding variety of assets.

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Our Services

A round, faceted diamond held by tweezers against a plain light background.

Personal Development Coaching
for men & women

Bespoke personal development and career coaching service with Alex Theis. Alex has gained over 1000 hours of experience working with clients through relationship struggles, careers problems & promotions, as well as with entrepreneurs starting their businesses.

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Financial Mastery Package

Women Can Finance | Bespoke 1:1 Coaching & Group Coaching Packages

Embrace the art of financial mastery — knowledge meets action with elegance. 1:1 Coaching is for high earning women to enable financial literacy & freedom. Group Coaching provides bite-sized sophisticated insights in an affordable offering, and transforms the daunting world of finance into an engaging and accessible learning experience. 

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“I have always admired Alex’s professionalism, business acumen and incredibly positive attitude.
She definitely made an impact and a positive contribution as my career coach.

I was looking for help in assessing my current role and career path. With her insightful guidance, she didn’t only help me to improve myself in my current job, but also made me realise that my real calling is in a different industry, and she gave me the strength to make the transition journey to a new career path.

I’d recommend her valuable coaching expertise to anyone who looks for excellence in their career.”

Antonella Gasco