A black background with a red spiral design and the letters W, C, and F in gold, arranged in a swirl pattern.

Women Can Finance is designed by women for women. 
We make finance comprehendible and fun.

We aim to build women's financial confidence by giving you the tools for straightforward money mastery. We make finance fun, bite size and easy - which it is - while knowing the needs of our female clients’ first hand.

With this pioneering and ground-breaking adventure, our mission is to ensure that everyone is fully empowered to manage their wealth. We embody the new financial landscape, where finance becomes an engaging and empowering playing field when you become literate in the game.

69%
of women lack confidence in managing their finances

34%
have no savings

27%
are unsure how to invest*

*HSBC report

Women Can Finance is here to change that.

Founded by women, for women,
we make finance approachable,
engaging, and empowering —
so you can confidently take charge of
your money and wealth.

Bridging personal growth and financial empowerment

Women Can Finance offers a truly unique, end-to-end solution starting with in-depth personal development coaching - exploring your habits, values, and beliefs - to expertly managing investments on your behalf.
Our mission is to create a seamless path toward your financial confidence.

As the first in the UK to offer this unique holistic approach, we are excited to build a vibrant community of like-minded women who are ready to take charge of their future.

A pearl and gold clutch purse on a woman's lap, with a white dress, seated in a black leather car seat.

Women Can Finance package offers unparalleled access to Alex’s expertise in personal development and financial coaching, including free access to exclusive luxury events hosted by us and monthly calls featuring industry specialists

You will also gain privileged access to proprietary budget forecasting tool, designed to provide clarity and control over your financial future.

£4,000 /month
over a 3-month period 

Exclusive Money Mastery Events

Twice a year, we host exclusive luxury events featuring inspiring keynote speakers in prestigious venues such as Townhouse, Maison Estelle, Coya and other equally refined settings. Read more here

“I worked with Alex across a broad range of topics, focussing on my career in the hedge fund industry. Alex provided well-informed and thoughtful advice and insights, based on her experience, which supported me through an important career transition. Alex is lovely to work with and always provides a safe and warm space for personal growth.”